What Dictates How Books Are Displayed at Bookstores?
Question by M: What dictates how books are displayed at bookstores?
I’m told large chain bookstores like “Borders” and “Barnes and Nobles” are given “programs” that dictate what books are displayed face-out, which are not, and the structure of various displays… Who or what decides which books get the preferential treatment of being displayed face-out rather than spine-out? Exposure makes a big difference in people’s decisions to buy — do some publishers pay for better exposure, or on what are the programs/decisions to display certain books face-out based?
Best answer:
Answer by The Man with No Name
Big publishers absolutely pay to have their books for a time, up front, faced and practically smashed in your face when you walk in. Usually though, big stores like Books A Million will put all new releases on a table together for about a week. At least every writer’s book is equal in exposure on Amazon…
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